That’s it, you have your website in hand, you are delighted, but now, how to make it visible to your customers and prospects?We’ve put together a few simple tips for you to implement.
So let’s go, these are 10 tips to make your website known.
1. Notify your site on your communication supports
It may seem obvious, but sometimes we forget it! Adding your website on all your communication supports is an option not to be neglected. Let’s take a few examples: Flyers, posters, storefronts/windows, company vehicles, flyers, building site signs or even business cards. This is a non-exhaustive list, you can very well have other communication tools and notify your site.
To be seen, you must be visible.
2. Sign up for online directories
There is a whole range of online directories. You will find local, general or thematic directories. These more or less specialized directories allow you to be listed and visible online. They will also support your referencing, which is a real advantage.
For example, if you are a restaurant owner, you can register on TripAdvisor or Yelp, which are sites that are very much used by Internet users to choose their restaurant.
3. Create a Google My Business account
We were talking about directory just above, here is one that is essential no matter what type of business you have. Google My business allows you to easily interact with Internet users. You communicate your key information on Google and you link your address to Google Maps.
Very practical, this card informs you at a glance on the opening hours and days, the location, the phone number, and also the website of the company.
The Google My Business cards are very popular, because they are very practical and intuitive. We even tend to use them to do our research. Yes, because creating your Google My Business listing also improves your local referencing.
What is it?
Let’s imagine; you are looking for a restaurant for your dinner tonight; you type in the search bar “restaurant Bordeaux”. You will notice that Google My Business listings appear in the first results. You can also see the map that locates the restaurants, as we said the address is linked to Google Maps. All you have to do is scroll through the suggestions to find your happiness. You will also find the notes and reviews of consumers.
Without this information, you could miss out on a large number of customers. Don’t forget to update your information regularly to avoid frustrating your potential customers. You can even add news!
4. Create a blog
Content is king! This is a golden rule. To create relevant and quality content, blog posts are your allies.
A few simple rules:
- The article must be useful
- It must be thought for the reader
- It must solve a problem / answer a question
- And above all, written for others (and not for yourself)
By thinking about your content for your customers, you will create added value and position yourself as an expert in your field. This is also how you become an authority figure. Be regular in your publications you will have better chances to generate traffic on your site. Once a week for example is a good rhythm.
On the other hand, you can take steps to be a “guest blogger” on other sites. It’s a very common practice and will help you get known.
Ps: Think of varying the length of your articles, Google likes long contents (at least 2000 words), because they are synonymous with a thorough and thoughtful work.
For more attractiveness, do not hesitate to illustrate your articles with photos, illustrations, videos, infographics, GIFs, etc.
5. Adopt emailing
According to Oberlo.com, “81% of SMBs consider emailing to be their primary customer acquisition channel
and 80% as their best retention channel.”
We can’t say it enough, but emailing is a tool that WORKS.
Yes, yes, it really does! Did you know that the average return on investment on emailing is estimated at $32 for $1 spent?
So how can emailing help to make your website known?
First of all, think about putting the link of your website at the bottom of your email. In this way, you give access to it in one click. On the other hand, a mailing or a newsletter allows you to communicate about yourself, but also about your products/services, news or to share your blog articles. You can therefore redirect your readers to your website thanks to the content of your email. Ideal to create traffic and increase the notoriety of your website!
6. Use the power of social networks
It would be a shame not to take advantage of it!
Whether you are on Facebook, Instagram, Twitter, LinkedIn or other, you have the possibility to communicate on your website.
We don’t necessarily realize it, but social networks are very powerful tools to work on the image of your company as well as on its notoriety.
On Facebook, Twitter, LinkedIn, you can indicate the link of your website in a dedicated insert. On Instagram, it is the same, an insert is provided so that your site appears in your “bio”.
Regarding your activity on your social networks, you can also promote your website. Just like via an email, you can create bridges between your posts and your website.
Social networking means community, and it is also thanks to it that your website will gain weight. Create interaction with your community, ask them about your products/services, exchange comments or via Messenger, the goal is to communicate and create a link with your customers and prospects.
It is important to remember that it is a synergy work. Just as you will promote your site on your social networks, do not forget to mention them on your website, but also in the signature of your professional email.
PS: You can also promote your site on other social networks like Snapchat or TikTok.
7. Email signature
This tip seems to be very simple again, but it is not often applied. By integrating the URL of your website in your professional email signature you make it directly accessible in one click, without any effort. Your reader will be able to click on it even out of curiosity. Your email signature is your digital business card, it will not be forgotten at the bottom of a bag or wallet.
8. Make your customers your ambassadors
Make your customers your ambassadors! They will be your best advertisement. The customer ambassador is your spokesperson for your company and will naturally communicate about it to his entourage. To do this, you must provide your customers with a worthy experience. The more satisfied they are, the more they will talk about it. On average, a satisfied customer tells three people about it.
You can also set up a referral system. This may seem “old-fashioned” but it is a marketing technique that still works!
9. Optimize your natural referencing
You can have the most beautiful site, if it is not referenced, it will not be visible. That is, it will not appear in the search engine results used by Internet users. Your SEO strategy will allow you to build a lasting online presence and gain notoriety. It is important to keep in mind that natural referencing is a fundamental work that is essential to your visibility.
Beyond the technical aspects of SEO: the code, tags, links, its architecture … You can implement a content strategy (content marketing). For this, you can use :
- Blogging
- Emailing / Newsletters
- Social networks
- and many other levers.
10. Opt for paid referencing
Yes, advertising on the internet works! After the optimization of your website’s natural referencing (SEO), paid referencing (SEA) is an excellent tool that will put you in the spotlight. While waiting for the results of your SEO strategy which is done on the long term, you can use advertising (Ads) so that your site gains visibility (almost) instantly. This is a short-term strategy. You will have more chance to appear on the first page of your browser, it will generate traffic to your website, and work on its reputation. For this we usually use Google Ads, Bing Ads and Facebook Ads. Creating an account is free, but creating an ad is not so easy. Do not hesitate to contact us to create your campaigns.
PS : SEO, SEA… all this is too blurry ? An article on the subject is available right here. We explain you clearly and simply what are the natural referencing and the paid referencing.
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