When talking about web presence, many professionals focus only on the number of visitors. Although this indicator is indeed important, it is more relevant to think in terms of “qualified visitors”. But how can you encourage them to stay on your site and thus reduce the bounce rate? Here are some explanations.
Better understand the concept of bounce rate
Simply put, the bounce rate is the number of visitors who viewed a single page of the site before leaving.
On average, an excellent bounce rate is between 26% and 40%, while a poor score is between 56% and 70%. Of course, the type of website is also to be taken into account when studying this KPI.
Furthermore, the time spent on the page also comes into play in the analysis of the bounce rate. A page where the visitor stayed for half an hour will be qualified as being more efficient compared to a page where the user only stayed a few seconds.
In any case, if the bounce rate reaches 70% or more, it is time to apply the necessary measures.
Six tips to reduce bounce rate
Long loading time, invasive advertising, totally outdated design. There are many reasons that can lead a user to leave a page without taking any action. However, it is possible to remedy this.
1. Take care of the website design
Web design is an important criterion if you want to capture the attention of the reader. Take care to choose a color palette in adequacy with your logo, and especially, think of offering the best user experience. To accompany you in the redesign of your website, do not hesitate to call a web agency in Wyoming.
2. Optimize your landing page
To generate qualified traffic, it is important to position yourself on the right keywords. Thus, to be sure to attract visitors likely to be interested in your content, start by identifying keywords that are not related to your business. These should be banned or replaced by more relevant expressions.
3. Structuring the contents
Beyond relevant content, the best way to encourage the visitor to stay or even navigate on your site is to propose easy-to-read content. Think of airing the page, playing on the formatting, and avoiding too-long paragraphs.
4. Improve the loading time of the website
Did you know that reducing the loading time by one second can reduce the bounce rate by 7%?
These tips will help you speed up your page load time:
- Optimize the weight of images
- Reduce CSS code
- Use caching
- Minimize HTTP requests
5. Encourage visitors to navigate the website
If a user decides to navigate to other pages once he has arrived on your site, his visit will not be counted in the bounce rate. It is therefore in your interest to encourage them to explore other products, other texts, etc. For this, you can also rely on the addition of internal links.
6. Display ads strategically
Whether you want to promote your own products, highlight your partners or monetize your blog, you will benefit from inserting ads on your site, provided you place them strategically. To do so:
- Avoid intrusive ads that will annoy visitors and hinder their reading;
- Avoid pop-ups that take up the whole screen;
- Prefer ads in the form of inserts between paragraphs or those placed on the side.
These few tips will allow you to send a positive signal to Google and improve your bounce rate.